Main Target Audience Other
Finance Basics
01. Your Benefit
A reduced demand from salesmen for approving higher discounts and/or better terms («if I could sell cheaper, I could sell more»)
02. Program Objective
Create an understanding for selected financial terms. Raise awareness of the impact of certain activities and decisions of employees outside the Finance Department on the financial performance of the operation.
03. Target Group
Employees outside the Finance Department who have the power to make decisions, which impact the company's P&L or Cash Flow.
For example: front line Salesmen or Sales managers who can give discounts, allowances or payment terms; Marketing Managers, who develop Promotions and need to understand the financial consequences.
For example: front line Salesmen or Sales managers who can give discounts, allowances or payment terms; Marketing Managers, who develop Promotions and need to understand the financial consequences.
04. Topics Covered
- The basics and principles of a Balance Sheet
- The basics and principles of a P/(L) statement
- Fixed and Variable Costs, Break-Even Point
- Marginal Contribution
- The basics and principles of a Cash Flow analysis
- Impact of payment terms on the Cash Flow performance
05. Duration
1 or 2 days depending on the intensity of exercises and whether or not a member of the company's Finance Department presents and discusses internal data (e.g. MCs for selected products).
Selling Financial Services
01. Your Benefit
Skills and simple tools to convince potential customers buying financial products which are usually difficult to understand for people with non financial background
02. Program Objective
Improve the selling and presentation skills for products requiring long term financial planning.
03. Target Group
Salesmen and Customer Service representatives of Insurance and Broker companies as well as banks.
04. Topics Covered
- How to establish a financial dialog between the salesmen (expert) and the customer (non-expert)
- Basics of financial mathematics (e.g. nominal and effective interest rates, compound interest rates, annual yield, performance, present and future value, etc.
- Calculating and presenting financial proposals (a financial calculator is provided)
05. Duration
2 days
Your Course!
01. Your Benefit
02. Program Objective
03. Target Group
04. Topics Covered
05. Duration
YOU define your need and the desired outcome and we will create the appropriate course.

A.R.M.S. TH LIGHT
Many of our Workshops are available in a LIGHT version as well
- Less theory
- Less exercises
- No video-recorded role-plays
- No handouts
Significantly LESS COSTS for you!